My Favourite TV Ads in Korea

The first year we spent in Korea we never bothered to get cable TV, just internet. This time around we figured it would be a good idea to have some form of entertainment while we at home in the evening. We managed to get internet and a digital cable box with 180+ channels for about $35/mo, great price!

One of our favourite channels is OCN which plays many different American movies with Korean subtitles. We get many other movie channels as well as CNN, BBC, Discovery Channel, National Geographic and Fox Life. We manage to catch a lot of different sitcoms / dramas that air a bit later here than at home. We watch CSI, House, Criminal Minds, How I Met Your Mother (known as “I Love Friends in Korea”), The Mentalist and so on. A lot of the time we just download the show and play them on the TV with a USB stick because we’re not very good at reading the tv guide, or aren’t at home. I guess you could say it’s our own PVR.

One thing I do like about Korean broadcasting regulations is their TV ad rules. There are not many commercials during a show, instead they play about 10 minutes of straight commercials before a show starts and when it ends. It’s kind of nice actually, to be able to watch an entire show with minimal interruptions and then at the end have a 10 minute bathroom break before the next one starts!

Anyway, now on to what this post is really about – TV Ads. I’ll admit I can’t stand too many Korean Ads on TV. Most of my annoyance comes from not being able to understand them (obviously). Even when you think you know what the ad is about, it’s about something completely different. Another thing that gets me is the tempo of the ads, a lot are 15 second spots and they are speaking outrageously fast! Again, I will have to attribute most of my annoyances to my lack of understanding the Korean language, but I digress.

And the part you have all been waiting for… the video!

I’m not exactly sure what the commercials are about, but for whatever reason these ads are catchy and I love ‘em.

Won Cashing Version 1 (click here if you’re viewing from email)

Won Cashing Version 2 (click here if you’re viewing from email)

I welcome comments via the blog to anyone who wants to share their opinion of what the commercial is about!

Lunch is.. um, served…

12:10pm, the bell rings and it is now lunch time. The kindergarten portion of the day is half over and it’s time to refuel for the rest of the afternoon.

Everyday at lunch we have to eat with the kids in the classroom. Basically we’re babysitters telling them to eat all their food and to stop making a mess on the table and themselves. Rice is sticky, it sticks to everything including their clothes and even their hair, and yes it happens more often than you think. Once the kids are finished lunch they have to wash their hands and brush their teeth and then it is playtime (aka break time for teachers).

We’ve taken a few pictures to show everyone what we eat on a daily basis. But first, a little background knowledge. Korean food is base upon rice, noodles, vegetables, tofu and meats. Traditionally, Korean cuisine are most known for the number of side dishes that accompany short-grain rice.

Our meals are served in box like dishes that have 4 separate sections. The largest section is for rice, the main component of the meal, the other three are for side dishes. The food here does not get mixed on top of one big plate like it generally would at home. Also, there is always a soup of some kind that is served up as well. Let’s take a look…

1. Rice 2. Jelly cubes and zucchini 3. Chicken, potato & carrots 4. Jelly cube, quail eggs 5. Kimchi radish 6. Bean sprouts 7. Egg drop soup

The rice and the bean sprouts are good, as well as the quail eggs. Surprisingly, the chicken and potatoes were decent that day also. We don’t particularly care for the kimchi radish (even though we like kimchi) so we just leave it.

1. Rice 2. Kimchi 3. Rotini noodles and cocktail wieners 4. Sesame leaf covered in think red pepper paste 5. Bok Choi / Chinese cabbage that was pickled (we think) 6. Meat patty of some kind 7. Cabbage soup

The plain rice is ok, the kimchi this day was not good. Of the regular types, baechu kimchi there is “old or new” kimchi. New is recently made and has not been fermented as long. Old kimchi is MUCH better, and yes we can tell the difference. I don’t touch new kimchi, it smells and tastes funny (That may sound like an odd statement considering kimchi itself has a distinctive smell that lingers in your fridge and home). The noodles were “so-so” (that is a common phrase here) and the cocktail wieners were cold. I should also point out that most people call hotdogs, sausages, and other similar meats all sausage, or as Koreans pronounce it – sausagey. The meat patties again are so-so, but I like meat so I finished them off, with the a nice dollop of ketchup. The soup was pretty good and as for the Chinese cabbage, I didn’t try it (and yes, I do eat quite a bit of veggies otherwise here)

1. Rice 2. Kimchi’d radish cubes 3. Small pieces of beef 4. Pickled cucumber (tastes nothing like a real pickle) 5. Squid and some veggies in a light red pepper sauce 6. Some kind of shellfish in a think salt red pepper paste 7. Seaweed Soup

Plan rice again.. I don’t care much for the kimchi’d radish cubes. The meat was mediocre, but the squid was delicious as always! The pickled cucumber was decent enough to eat. The shellfish was too slimy and the sauce/paste was too salty. The seaweed soup is hit and miss, sometimes it tastes too much like the ocean, other times it is a good filler for the soup and adds texture.

1. Rice 2. Pork 3. Lettuce leaves with red pepper sauce 4. Kimchi 5. Noodles 6. Black beans 7. Cabbage soup

Surprisingly the lunch this day was not bad, minus the lettuce leaves. Krista loves the black beans! The soup was spicy and warmed us up that cold afternoon.

1. Rice 2. Battered and fried pork 3. Fish with skin and bones 4. Zucchini 5. Daikon Kimchi (made from a root) 6. Spinich 7. Light potato soup

The battered pork was good, but then again, anything battered tastes good. I hate the fish. I’m not a fan of pulling of the skin and picking out the bones to try and get the fish, which isn’t always tasty, yuck. Krista is getting much better with her chopstick skills and ate both of our fish, sans bones. The zucchini and daikon kimchi are good and so was the soup.

Each student has a metal dish like this. Rice on the left, soup on the right and side dishes at the top. Usually their lunch is slightly different than hours. Sometimes we have better side dishes, sometimes they do. Depending on how hungry the kids are, there can be extra dishes on the cart for us teachers to grab :)

Since our school is fairly new, we only have 9 morning kindergarten students in 3 classes. Instead of hiring someone to cook at the school, lunches are catered and delivered each day. Our lunches come in the black boxes and the students dishes are shown in the picture above. Each student brings a lunch box/tray from home each day. The rice comes in a small cooler that keeps it warm, although I see our lunch boxes get nuked in the microwave each day, with the tinfoil in it!

As you can see for yourself, these lunches are not very exciting. I try to fill up on rice and soup when I consider the side dishes to be “craptacular”. On a more positive note, we eat for free..yay!

In case you’re wondering what it is really like eating lunch with these students, take a look at this video.. priceless!

(click here if you’re viewing from email)

Our Apartment in Korea

After arriving at Incheon Intn’l in Seoul at 5am we were greeted by a driver who helped us load up our 300+ lbs of luggage into a van and drove us to meet our new director and our new apartment.

After an hour or so drive we made it to our apartment building, or officetel as it is called here and met our director. We had to wait an hour for the building manager to arrive so the three of us went for a coffee. We got to know the director a little bit, she lived in Minnesota for a few months while studying for a semester. We learned that our new school will consist of our director, an assistant, two Korean teachers and two foreign teachers (Krista and I). I also learned that I will be the only male employee there!

We were suppose to meet the parents of some new students on the 18th, but because of the swine flu outbreak we were told to ‘rest’ in our apartment for a week to make sure we're not sick. Well.. that didn’t last long we had to venture out to get groceries and explore the area a little bit. So far we like the area we live in, it is a lot busier than where we were before. There is a major street a few blocks away where many different bus routes will take us were we want to go. The subway station and E-Mart are nearby as well.

We start 2 or 3 days of training mid next week and then begin teaching September 1st. Until the weekend, we will ‘rest’ and then on Saturday we’re off to meet up with a friend of ours for a party!

Anyway, we decided to take pictures of the apartment right away before we add some decor. It is definitely a step up from our last apartment in Korea! This time we have a loft apartment with A/C!! Surprisingly enough our apartment stays pretty cool even without it on, we could have died of heat stroke in the previous one (30C / 86F degrees in the kitchen when cooking!

Loft area with bed and plenty of closet space.

We have a sink in our bathroom this time!

So far so good, we’ll post some more pictures after we make this place look less of a jail cell :)